STARTS OCT 19

Get Claude-fluent in 3 weeks with a live cohort of peers.

For coaches, operators, and founders. Build something you keep using, and let Claude do what used to take you hours.

10 founding spots $750 CAD No prior AI experience needed

Orange teacher plushie with three student plushies around a laptop showing Claude Code
THE PROBLEM

The hardest part of using AI is probably choosing where to start.

The tabs pile up
New model every month, new tool every week. The bookmarks stack up. You haven't opened half of them.
The failed attempt
You tried it. Watched it work. Went back to what you know, because at least that way doesn't waste your afternoon.
The small stuff freeze
Which tool, where to start, how long it'll take, what mistake it'll cost you. So you don't start at all.
Not just you
This keeps coming up with the coaches, operators, and founders I work with. You're not behind. You're stuck.
WHERE TO START

It mostly comes down to three tools.

You don't need to master all of them. You need to know which one to open, and when.

ASK

Chat

You need an answer, a first draft, or someone to think out loud with. Chat talks it through with you. It doesn't touch your files.

DO

Cowork

You need the work done on your own files and apps. Give it the goal, let it run, check what comes back. No code involved.

BUILD

Claude Code

The work lives in code, or you're building software. Same idea as Cowork, made for a codebase.

Ask → Chat.  Do → Cowork.  Build → Code.

WHAT YOU BUILD

What you walk away with.

Built on your own work, so you keep using it after the last session.

A capstone demo

In the last session, everyone demos something they built and how it helps their day-to-day. You leave with yours, plus a few ideas borrowed from everyone else's.

A daily Claude system you actually use

Your voice file, your prompts, the files Claude reads, the workflows for the things you do most. Built around your actual week.

Your first Claude Code skill or hook

The first piece of automation you write yourself. Most people don't think they can write one until they do.

Everything you can come back to

Recordings, transcripts, and the Slack community. So when you forget how something worked in week one, you can find it in week eight.

HOW IT WORKS

Three weeks, two live sessions a week.

We start Monday, October 19. Every session is a 60-minute live class, followed by an optional 30-minute office hour for anyone who can stay. Bring whatever you're stuck on. Session times are coming soon, and Slack stays open in between.

Week 1 Oct 19–23

Foundations

Claude learns your voice and your context. By Friday your weekly tasks run on command. From here, it's only speed.

Week 2 Oct 26–30

Surfaces

Claude.ai at your desk, mobile on the move, Cowork alongside you. By Friday it's wherever you are, picking up where you left off.

Week 3 Nov 2–6

Code + Build

You're building. The workflow you've done by hand for years becomes a command you type. By Friday it's tested and ready to share.

Last session

The capstone demo

Everyone demos what they built and how it helps their day-to-day. Just us, no pressure. Show up and you've got your certificate.

Phil Rivard presenting at Techstars Demo Day
Techstars Austin Demo Day, 2017
WHO'S TEACHING THIS

I've used AI every day since ChatGPT launched.

I switched to Claude for how it writes, right before Claude Code came out, and I've been a heavy Claude Code user since the beta. I still test what the others ship. Right now that's Codex and Grok Bot.

I started Nukern in 2013, my first VC-backed company. We raised a pre-seed and made it through Techstars Austin in mid-2017. 200 companies across 53 countries pre-paid to get on the waitlist for our SaaS, with zero marketing spend. Only community building. We still ran out of money, and in April 2018 I made the tough call to turn off the lights. As personal guarantor on the company's debt, I paid part of it back myself. I made a lot of bad calls as a first-time founder. Learned a ton!

After that I co-built the Next AI Montreal accelerator and spent the next several years coaching founders of all backgrounds. The last founder I helped raise closed a $5.5M USD seed round in deep tech. The one before that raised $1.6M.

2001
Building companies since
350+
Founders coached
$5.5M
Deep tech seed I helped raise (USD)
HERE'S WHAT I ACTUALLY DO
  • Morning walks turn into structured notes. Voice memos on the walk get transcribed, decisions and actions extracted, and filed in Linear and the second brain before I'm back at my desk.
  • Coaching prep that pulls past notes on demand. Before a 1:1, Claude surfaces the relevant thread from past sessions with that founder, plus anything from the last week that connects. I show up knowing more than I remembered.
  • A weekly review I don't grind through. Every week, Claude pulls everything from Linear, Granola, and Gmail and drafts the recap. I read, edit, send.
  • Drafts that already sound like me. Email replies, LinkedIn posts, follow-ups... Claude reads from my voice file before drafting, so the first version sounds like me, not like AI trying to sound like me.

I'll show you how to build
your own workflows.

Save my spot

$750 now, starts Oct 19.10 founding spots.

THE DEAL

$750 CAD for the founding cohort. $2,250 CAD for the next one.

Founding cohort

Ten people. You're betting on a class that hasn't run yet. In return you get a smaller group, more of my time, and the only time this class runs at $750.

The founding cohort is more than a pilot. It's a conversation. I come in with a curriculum and a direction, and I adjust in real time to what you actually need.

For $750, you get:

  • 6 live 60-minute sessions, twice a week
  • A 30-minute office hour after every session, for anyone who can stay
  • Recordings and transcripts of every session
  • Private Slack community access
  • Completion certificate
  • Founding-alum pricing on the next course
$750 CAD

10 spots. Next cohort $2,250 CAD.

Save my spot

If you decide it's not for you by end of week 1, you get your money back. No questions.

The 10 spots go to the first 10 paid invoices.

What's still moving

Session times, and parts of the curriculum. When you save your spot, tell me what you want out of the class. It helps me finalize the course around the people in the room. Slack opens the week before we start.

Why I'm not showing testimonials yet

There aren't any. This is cohort 1. After cohort 1, I'll show what people actually said about the content, what they built, and how it changed how they work.

WANT IN?

Take one of the ten founding spots.

$750 CAD now, $2,250 CAD for the next cohort. Ten seats, and the people in them help shape the curriculum.

Save my spot

The 10 spots go to the first 10 paid invoices.